“I hear singing and there’s no one there,
I smell blossoms and the trees are bare. . . .”
From ‘Call Me Madam’ Irving Berlin 1953

Earworms:The Cognitive Itch Theory

97% of us have the capacity to trigger simple audio hallucinations; For instance the sentence “brown girl in the rain” will for most of you cause an involuntarily re-occurring audio hallucination which can only be stopped by the words “Do you know the way to San Jose”. Commonly called  ‘Earworms’, this disorder is thought to be the result of specific musical properties of a song that trigger the brain to uncontrollably repeat the song in an attempt to resolve some logical musical anomaly. The most successful Earworm songs have a repetitive rhythm, bright catchy melody but importantly some unusual, unexpected musical aspect. For instance the BaHaMen’s “who let the dogs out” has an offbeat repetitive  “Who,Who” chorus making it ripe for repetitive neural analysis and keeping it high in the Earworm top ten: